Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Business Horizons
سال: 2012
ISSN: 0007-6813
DOI: 10.1016/j.bushor.2012.01.007